ProShares Online Retail ETF (ONLN) is a consumer sector ETF. As of October 9, 2026, ETF Copilot scores ONLN 4.7 out of 10 — highest on Growth (9.4), lowest on Risk (0.8). It trades at 22.8 times earnings, against its own median of 25.7. Its ten largest holdings are 68% of the fund.
What stands out in ONLN's data
Global e-commerce companies, from marketplace giants to digital retailers.
Profit margins trail most peers — the group's growth has come at the expense of earnings power.
EBITDA margin of 13.6% runs behind the 18.0% category median, though analysts forecast 35% earnings growth ahead. Holdings 21 stocks.
A focused sector sleeve for a portfolio already tilted toward consumer stocks.
Why did ONLN move this week? It rose 6.0% in the week to October 9, 2026 — Amazon.com and Coupang drove it
ONLN rose 6.0% in the week to October 9, 2026. The holdings that moved it most were Amazon.com (+4.3%), Coupang (+14.8%) and Figs (+16.7%); Liquidity Services (−0.2%) pushed the other way.
How is ONLN rated? ETF Copilot scores ProShares Online Retail ETF (ONLN) 4.7 out of 10
As of October 9, 2026, ETF Copilot scores ProShares Online Retail ETF (ONLN) 4.7 out of 10 overall.
ETF Copilot scores (0–10 scale, higher is better):
- Overall: 4.7 / 10
- Growth: 9.4 / 10
- Value: 8.3 / 10
- Risk: 0.8 / 10
- Quality: 0.9 / 10
- Return: 2.9 / 10
Is ONLN expensive right now? It trades at 22.8 times earnings, against its own median of 25.7
As of October 9, 2026, ONLN is cheaper than 59% of its own last 8 years.
Trailing 12 months, built from ONLN's holdings. How we calculate this →
What's inside ONLN? 25% Magnificent 7
What's inside ONLN: Size (Large 60%, Mid 19%, Small 21%); Geography (International 31%, US 69%); Tech 6.2%; Magnificent 7 24.5%; AI 12.3%.
What are ONLN's top holdings? The ten largest are 68% of the fund
Amazon.com, Alibaba, Carvana, Pinduoduo, MercadoLibre, Coupang, Williams-Sonoma, Wayfair and Etsy are ONLN's largest holdings, in that order.
More concentrated than 94% of Consumer ETFs.
Half of ONLN's weight sits in its 6 largest positions, and once those weights are taken into account it behaves like 11 equally weighted holdings.
What is ONLN's expense ratio? 0.58% a year
As of October 9, 2026, ONLN charges 0.58% a year, yields 0.30% and holds $57M in assets across 21 positions.
| Measure | ONLN |
|---|---|
| Expense ratio | 0.58% |
| Dividend yield | 0.30% |
| Assets under management | $57M |
| Holdings | 21 |
Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.
Cite this
ETF Copilot, “ProShares Online Retail ETF (ONLN) scores and holdings analysis”, as of October 9, 2026.
https://etf-copilot.com/etf/onln
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