IBUY vs ONLN: holdings overlap, shared companies and scores
As of October 9, 2026, IBUY and ONLN overlap 26.9% by weight. Amplify Online Retail ETF (IBUY): Global online retail companies. ProShares Online Retail ETF (ONLN): Global e-commerce companies.
Updated October 9, 2026
Where IBUY and ONLN trade against their own history
IBUY trades at 17.2 times earnings, against its own median of 24.4, and is cheaper than 98% of its own last 8 years.
ONLN trades at 22.8 times earnings, against its own median of 25.7, and is cheaper than 59% of its own last 8 years.
What moved IBUY and ONLN this week
IBUY rose 3.9% in the week to October 9, 2026. The holdings that moved it most were Figs (+16.7%), Affirm (+14.0%) and Spotify Technology (+11.9%); CarMax (−4.2%) pushed the other way.
ONLN rose 6.0% in the week to October 9, 2026. The holdings that moved it most were Amazon.com (+4.3%), Coupang (+14.8%) and Figs (+16.7%); Liquidity Services (−0.2%) pushed the other way.
What do IBUY and ONLN each hold?
What's inside IBUY: Tech 10%, Magnificent 7 3%.
29% of IBUY is its ten largest holdings.
What's inside ONLN: Magnificent 7 25%, AI 12%.
68% of ONLN is its ten largest holdings.
How much do IBUY and ONLN overlap? 26.9% by weight
As of October 9, 2026, IBUY and ONLN overlap 26.9% by weight.
27% of IBUY is already inside ONLN.
77% of ONLN is already inside IBUY.
IBUY holds 83 companies and ONLN holds 21; 15 are in both.
Computed by ETF Copilot from both funds' holdings rather than quoted from a data provider, and rebuilt nightly.
How does ETF Copilot score IBUY and ONLN? 3.9 and 4.7 out of 10
As of October 9, 2026, ETF Copilot scores IBUY 3.9 out of 10 and ONLN 4.7 out of 10.
They differ most on Growth: IBUY 5.4 and ONLN 9.4.
The five factor scores behind them are set out below, 0–10 and higher is better, ranked against every US equity ETF we track.
| Factor | IBUY | ONLN |
|---|---|---|
| Growth | 5.4 | 9.4 |
| Value | 9.6 | 8.3 |
| Risk | 0.7 | 0.8 |
| Quality | 1.1 | 0.9 |
| Return | 2.5 | 2.9 |
ONLN is the cheaper of the two at 0.58% a year
As of October 9, 2026, IBUY charges 0.65% a year, yields 0.12% and holds $122M in assets across 83 positions.
As of October 9, 2026, ONLN charges 0.58% a year, yields 0.30% and holds $57M in assets across 21 positions.
| Measure | IBUY | ONLN |
|---|---|---|
| Expense ratio | 0.65% | 0.58% |
| Dividend yield | 0.12% | 0.30% |
| Assets under management | $122M | $57M |
| Holdings | 83 | 21 |
Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.
Cite this
ETF Copilot, “IBUY vs ONLN holdings overlap and scores”, as of October 9, 2026.
https://etf-copilot.com/compare/ibuy-vs-onln
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