Amplify Online Retail ETF (IBUY) is a consumer sector ETF. As of October 9, 2026, ETF Copilot scores IBUY 3.9 out of 10 — highest on Value (9.6), lowest on Risk (0.7). It trades at 17.2 times earnings, against its own median of 24.4. Its ten largest holdings are 29% of the fund.
What stands out in IBUY's data
A focused basket of online retailers, from global giants to emerging players.
Trades at a cheaper price than most peers — you get the same earnings for less upfront.
Trailing P/E multiple of 17.2x sits below the category median of 21.9x and its own three-year median of 24.2x, among the cheapest in the group.
A thematic bet on e-commerce growth, accepting thinner margins for exposure to the sector's winners.
Why did IBUY move this week? It rose 3.9% in the week to October 9, 2026 — Figs and Affirm drove it
IBUY rose 3.9% in the week to October 9, 2026. The holdings that moved it most were Figs (+16.7%), Affirm (+14.0%) and Spotify Technology (+11.9%); CarMax (−4.2%) pushed the other way.
How is IBUY rated? ETF Copilot scores Amplify Online Retail ETF (IBUY) 3.9 out of 10
As of October 9, 2026, ETF Copilot scores Amplify Online Retail ETF (IBUY) 3.9 out of 10 overall.
ETF Copilot scores (0–10 scale, higher is better):
- Overall: 3.9 / 10
- Growth: 5.4 / 10
- Value: 9.6 / 10
- Risk: 0.7 / 10
- Quality: 1.1 / 10
- Return: 2.5 / 10
Is IBUY expensive right now? It trades at 17.2 times earnings, against its own median of 24.4
As of October 9, 2026, IBUY is cheaper than 98% of its own last 8 years.
Trailing 12 months, built from IBUY's holdings. How we calculate this →
What's inside IBUY? 10% Tech
What's inside IBUY: Size (Large 34%, Mid 39%, Small 27%); Geography (International 27%, US 73%); Tech 10.3%; Magnificent 7 2.9%; AI 2.2%.
What are IBUY's top holdings? The ten largest are 29% of the fund
Wayfair, Spotify Technology, MSC Industrial Direct, PayPal, Affirm, Airbnb, Etsy, Maplebear, DoorDash and Lyft are IBUY's largest holdings, in that order.
Less concentrated than 91% of Consumer ETFs.
Half of IBUY's weight sits in its 19 largest positions, and once those weights are taken into account it behaves like 52 equally weighted holdings.
What is IBUY's expense ratio? 0.65% a year
As of October 9, 2026, IBUY charges 0.65% a year, yields 0.12% and holds $122M in assets across 83 positions.
| Measure | IBUY |
|---|---|
| Expense ratio | 0.65% |
| Dividend yield | 0.12% |
| Assets under management | $122M |
| Holdings | 83 |
Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.
Cite this
ETF Copilot, “Amplify Online Retail ETF (IBUY) scores and holdings analysis”, as of October 9, 2026.
https://etf-copilot.com/etf/ibuy
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