ITOT vs ONLN: holdings overlap, shared companies and scores
As of October 9, 2026, ITOT and ONLN overlap 3.6% by weight. iShares Core S&P Total U.S. Stock Market ETF (ITOT): U.S. total market equities. ProShares Online Retail ETF (ONLN): Global e-commerce companies.
Updated October 9, 2026
Where ITOT and ONLN trade against their own history
ITOT trades at 24.2 times earnings, against its own median of 22.3, and is more expensive than 63% of its own last 9 years.
ONLN trades at 22.8 times earnings, against its own median of 25.7, and is cheaper than 59% of its own last 8 years.
What moved ITOT and ONLN this week
ITOT rose 1.0% in the week to October 9, 2026. The holdings that moved it most were Microsoft (+3.4%), Amazon.com (+4.3%) and Alphabet (+2.4%); Nvidia (−2.0%) pushed the other way.
ONLN rose 6.0% in the week to October 9, 2026. The holdings that moved it most were Amazon.com (+4.3%), Coupang (+14.8%) and Figs (+16.7%); Liquidity Services (−0.2%) pushed the other way.
What do ITOT and ONLN each hold?
What's inside ITOT: Tech 43%, Magnificent 7 31%.
35% of ITOT is its ten largest holdings.
What's inside ONLN: Magnificent 7 25%, AI 12%.
68% of ONLN is its ten largest holdings.
How much do ITOT and ONLN overlap? 3.6% by weight
As of October 9, 2026, ITOT and ONLN overlap 3.6% by weight.
4% of ITOT is already inside ONLN.
76% of ONLN is already inside ITOT.
ITOT holds 2,425 companies and ONLN holds 21; 15 are in both.
Computed by ETF Copilot from both funds' holdings rather than quoted from a data provider, and rebuilt nightly.
How does ETF Copilot score ITOT and ONLN? 6.6 and 4.7 out of 10
As of October 9, 2026, ETF Copilot scores ITOT 6.6 out of 10 and ONLN 4.7 out of 10.
They differ most on Quality: ITOT 7.7 and ONLN 0.9.
The five factor scores behind them are set out below, 0–10 and higher is better, ranked against every US equity ETF we track.
| Factor | ITOT | ONLN |
|---|---|---|
| Growth | 7.2 | 9.4 |
| Value | 3.0 | 8.3 |
| Risk | 6.3 | 0.8 |
| Quality | 7.7 | 0.9 |
| Return | 7.7 | 2.9 |
ITOT is the cheaper of the two at 0.03% a year
As of October 9, 2026, ITOT charges 0.03% a year, yields 0.99% and holds $97.8B in assets across 2425 positions.
As of October 9, 2026, ONLN charges 0.58% a year, yields 0.30% and holds $57M in assets across 21 positions.
| Measure | ITOT | ONLN |
|---|---|---|
| Expense ratio | 0.03% | 0.58% |
| Dividend yield | 0.99% | 0.30% |
| Assets under management | $97.8B | $57M |
| Holdings | 2425 | 21 |
Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.
Compare with similar funds
Cite this
ETF Copilot, “ITOT vs ONLN holdings overlap and scores”, as of October 9, 2026.
https://etf-copilot.com/compare/itot-vs-onln
ETF Copilot Pro unlocks ITOT vs ONLN prices and holdings.
Try Pro free →