Amplify Digital Payments ETF (IPAY) is a AI and software ETF. As of October 9, 2026, ETF Copilot scores IPAY 3.4 out of 10 — highest on Value (9.5), lowest on Growth (0.9). It trades at 15.9 times earnings, against its own median of 24.3. Its ten largest holdings are 54% of the fund.
What stands out in IPAY's data
Global digital payments companies, from card networks to payment processors.
Trades cheaper than most software and AI funds — you pay less for each dollar of earnings.
Its trailing EBITDA multiple of 9.9x sits in the cheapest 10% of the category, well below the 22.0x median. Top holdings concentration is 53.7%.
A satellite sleeve for portfolios wanting direct exposure to payment networks and processors.
Why did IPAY move this week? It rose 4.4% in the week to October 9, 2026 — Affirm and Visa drove it
IPAY rose 4.4% in the week to October 9, 2026. The holdings that moved it most were Affirm (+14.0%), Visa (+6.9%) and Mastercard (+6.7%); Coinbase Global (−2.0%) pushed the other way.
How is IPAY rated? ETF Copilot scores Amplify Digital Payments ETF (IPAY) 3.4 out of 10
As of October 9, 2026, ETF Copilot scores Amplify Digital Payments ETF (IPAY) 3.4 out of 10 overall.
ETF Copilot scores (0–10 scale, higher is better):
- Overall: 3.4 / 10
- Growth: 0.9 / 10
- Value: 9.5 / 10
- Risk: 1.3 / 10
- Quality: 6.6 / 10
- Return: 1.0 / 10
Is IPAY expensive right now? It trades at 15.9 times earnings, against its own median of 24.3
As of October 9, 2026, IPAY is cheaper than 98% of its own 115 monthly readings since 2017 — 2 of those months were cheaper than today.
Trailing twelve-month, computed by ETF Copilot from the fund's holdings rather than quoted from a data provider, and rebuilt nightly.
What's inside IPAY? 53% Tech
What's inside IPAY: Size (Large 44%, Mid 38%, Small 18%); Geography (International 17%, US 83%); Tech 52.6%.
What are IPAY's top holdings? The ten largest are 54% of the fund
Visa, Mastercard, Capital ONE Financial, American Express, PayPal, Affirm, Corpay, Coinbase Global, Square and Wise are IPAY's largest holdings, in that order.
More concentrated than 57% of Software/AI ETFs.
Half of IPAY's weight sits in its 10 largest positions, and once those weights are taken into account it behaves like 24 equally weighted holdings.
What is IPAY's expense ratio? 0.75% a year
As of October 9, 2026, IPAY charges 0.75% a year, yields 0.85% and holds $149M in assets across 42 positions.
| Measure | IPAY |
|---|---|
| Expense ratio | 0.75% |
| Dividend yield | 0.85% |
| Assets under management | $149M |
| Holdings | 42 |
Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.
Cite this
ETF Copilot, “Amplify Digital Payments ETF (IPAY) scores and holdings analysis”, as of October 9, 2026.
https://etf-copilot.com/etf/ipay
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