Innovator Equity Managed Floor ETF (SFLR) is a US dividend ETF. As of October 9, 2026, ETF Copilot scores SFLR 6.8 out of 10 — highest on Risk (9.9), lowest on Return (3.0). It trades at 24.9 times earnings, against its own median of 25.7. Its ten largest holdings are 40% of the fund.
What stands out in SFLR's data
U.S. large-cap stocks with a built-in floor against losses.
Swings less than most dividend-focused peers — a calmer ride for the same equity exposure.
Three-year volatility of 9.7% sits in the cheapest 10% of its category, well under the 13.4% peer norm. The fund charges 0.9% in fees.
Adds equity exposure with a managed floor, trading some yield for downside protection.
Why did SFLR move this week? It rose 1.0% in the week to October 9, 2026 — Microsoft and Amazon.com drove it
SFLR rose 1.0% in the week to October 9, 2026. The holdings that moved it most were Microsoft (+3.4%), Amazon.com (+4.3%) and Visa (+6.9%); Nvidia (−2.0%) pushed the other way.
How is SFLR rated? ETF Copilot scores Innovator Equity Managed Floor ETF (SFLR) 6.8 out of 10
As of October 9, 2026, ETF Copilot scores Innovator Equity Managed Floor ETF (SFLR) 6.8 out of 10 overall.
ETF Copilot scores (0–10 scale, higher is better):
- Overall: 6.8 / 10
- Growth: 7.4 / 10
- Value: 6.6 / 10
- Risk: 9.9 / 10
- Quality: 8.7 / 10
- Return: 3.0 / 10
SFLR is ranked #10 of 10 in ETF Copilot's Defensive list.
Is SFLR expensive right now? It trades at 24.9 times earnings, against its own median of 25.7
As of October 9, 2026, SFLR is cheaper than 60% of its own 48 monthly readings since 2022 — 19 of those months were cheaper than today.
Trailing twelve-month, computed by ETF Copilot from the fund's holdings rather than quoted from a data provider, and rebuilt nightly.
What's inside SFLR? 45% Tech
What's inside SFLR: Size (Large 90%, Mid 10%, Small 0%); Geography (International 2%, US 98%); Tech 44.8%; Magnificent 7 34.7%; AI 24.3%; Semiconductors 18.1%; Memory 14.5%.
What are SFLR's top holdings? The ten largest are 40% of the fund
Nvidia, Apple, Microsoft, Amazon.com, Alphabet, Broadcom, Facebook, Micron Technology and Advanced Micro Devices are SFLR's largest holdings, in that order.
More concentrated than 65% of Dividend US ETFs.
Half of SFLR's weight sits in its 18 largest positions, and once those weights are taken into account it behaves like 41 equally weighted holdings.
What is SFLR's expense ratio? 0.89% a year
As of October 9, 2026, SFLR charges 0.89% a year, yields 0.25% and holds $2.3B in assets across 189 positions.
| Measure | SFLR |
|---|---|
| Expense ratio | 0.89% |
| Dividend yield | 0.25% |
| Assets under management | $2.3B |
| Holdings | 189 |
Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.
Cite this
ETF Copilot, “Innovator Equity Managed Floor ETF (SFLR) scores and holdings analysis”, as of October 9, 2026.
https://etf-copilot.com/etf/sflr
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