ETF Copilot

ITOT vs POWA: holdings overlap, shared companies and scores

As of October 9, 2026, ITOT and POWA overlap 7.1% by weight. iShares Core S&P Total U.S. Stock Market ETF (ITOT): U.S. total market equities. Invesco Bloomberg Pricing Power ETF (POWA): Stable gross margin US stocks

Updated October 9, 2026

Where ITOT and POWA trade against their own history

ITOT trades at 24.2 times earnings, against its own median of 22.3, and is more expensive than 63% of its own last 9 years.

POWA trades at 22.4 times earnings, against its own median of 23.4, and is cheaper than 67% of its own last 9 years.

What moved ITOT and POWA this week

ITOT rose 1.0% in the week to October 9, 2026. The holdings that moved it most were Microsoft (+3.4%), Amazon.com (+4.3%) and Alphabet (+2.4%); Nvidia (−2.0%) pushed the other way.

POWA rose 1.6% in the week to October 9, 2026. The holdings that moved it most were Autodesk (+11.0%), Intuitive Surgical (+8.2%) and GoDaddy (+7.3%); NXP Semiconductors (−6.6%) pushed the other way.

What do ITOT and POWA each hold?

What's inside ITOT: Tech 43%, Magnificent 7 31%.

35% of ITOT is its ten largest holdings.

What's inside POWA: Tech 25%, Semiconductors 4%.

23% of POWA is its ten largest holdings.

How much do ITOT and POWA overlap? 7.1% by weight

As of October 9, 2026, ITOT and POWA overlap 7.1% by weight.

10% of ITOT is already inside POWA.

100% of POWA is already inside ITOT.

ITOT holds 2,425 companies and POWA holds 50; 50 are in both.

Computed by ETF Copilot from both funds' holdings rather than quoted from a data provider, and rebuilt nightly.

How does ETF Copilot score ITOT and POWA? 6.6 and 5.7 out of 10

As of October 9, 2026, ETF Copilot scores ITOT 6.6 out of 10 and POWA 5.7 out of 10.

They differ most on Value: ITOT 3.0 and POWA 8.7.

The five factor scores behind them are set out below, 0–10 and higher is better, ranked against every US equity ETF we track.

ITOT vs POWA — ETF Copilot factor scores, 0–10
FactorITOTPOWA
Growth7.24.1
Value3.08.7
Risk6.39.2
Quality7.75.0
Return7.73.4

ITOT is the cheaper of the two at 0.03% a year

As of October 9, 2026, ITOT charges 0.03% a year, yields 0.99% and holds $97.8B in assets across 2425 positions.

As of October 9, 2026, POWA charges 0.40% a year, yields 0.96% and holds $168M in assets across 50 positions.

ITOT vs POWA — cost, income and size
MeasureITOTPOWA
Expense ratio0.03%0.40%
Dividend yield0.99%0.96%
Assets under management$97.8B$168M
Holdings242550

Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.

Compare with similar funds

Cite this

ETF Copilot, “ITOT vs POWA holdings overlap and scores”, as of October 9, 2026.
https://etf-copilot.com/compare/itot-vs-powa

  1. iShares Core S&P Total U.S. Stock Market ETF (ITOT)
  2. Invesco Bloomberg Pricing Power ETF (POWA)

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