Is SDOG a good investment?

ALPS Sector Dividend Dogs ETF (SDOG) is a US dividend ETF. As of September 11, 2026, ETF Copilot scores SDOG 5.6 out of 10 — highest on Growth (8.4), lowest on Quality (1.6). It trades at 17.6 times earnings, against its own median of 15.5. Its ten largest holdings are 23% of the fund.

Updated September 11, 2026

How is SDOG rated? ETF Copilot scores ALPS Sector Dividend Dogs ETF (SDOG) 5.6 out of 10

As of September 11, 2026, ETF Copilot scores ALPS Sector Dividend Dogs ETF (SDOG) 5.6 out of 10 overall.

ETF Copilot scores (0–10 scale, higher is better):

Overall: 5.6 / 10
Growth: 8.4 / 10
Valuation: 5.2 / 10
Risk: 6.5 / 10
Quality: 1.6 / 10
Return: 5.2 / 10

SDOG is ranked #7 of 10 in ETF Copilot's Dividend list.

What is SDOG's expense ratio? 0.36% a year

As of September 11, 2026, SDOG charges 0.36% a year, yields 4.39% and holds $1.4B in assets across 51 positions.

ALPS Sector Dividend Dogs ETF (SDOG) — cost, income and size
Measure	SDOG
Expense ratio	0.36%
Dividend yield	4.39%
Assets under management	$1.4B
Holdings	51

Expense ratio, dividend yield and assets under management are reported by the fund and refreshed daily. Every other figure on this page is computed by ETF Copilot.

What stands out in SDOG's data

High-dividend U.S. stocks with a focus on income generation.

Pays out more than most dividend peers — a bigger cash stream for those holding it.

A dividend yield of 4.4% sits above the peer median of 2.7%. ROIC of 12.9% and an expense ratio of 0.36% round out the picture.

A focused income position that adds upside potential to a portfolio already tilted toward dividends.

Why did SDOG move this week? It fell 1.9% in the week to September 11, 2026 — General Mills and Paychex drove it

SDOG fell 1.9% in the week to September 11, 2026. The holdings that moved it most were General Mills (−8.7%), Paychex (−7.4%) and Amcor (−7.8%); Hewlett Packa (+14.1%) pushed the other way.

Is SDOG expensive right now? It trades at 17.6 times earnings, against its own median of 15.5

As of September 11, 2026, SDOG is more expensive than 77% of its own 114 monthly readings since 2017 — 88 of those months were cheaper than today.

Trailing twelve-month, computed by ETF Copilot from the fund's holdings rather than quoted from a data provider, and rebuilt nightly.

What's inside SDOG? 10% Tech

What's inside SDOG: Size (Large 63%, Mid 37%, Small 0%); Geography (International 6%, US 94%); Tech 10.0%; AI 1.6%; Semiconductors 3.2%; Memory 2.4%.

What are SDOG's top holdings? The ten largest are 23% of the fund

HP, Genuine Parts, Merck, ConocoPhillips, Target, Hewlett Packard Enterprise, Paychex, Chevron, Best BUY and Abbvie are SDOG's largest holdings, in that order.

More concentrated than 52% of Dividend US ETFs.

Half of SDOG's weight sits in its 23 largest positions, and once those weights are taken into account it behaves like 50 equally weighted holdings.

Cite this

ETF Copilot, “ALPS Sector Dividend Dogs ETF (SDOG) scores and holdings analysis”, as of September 11, 2026.
https://etf-copilot.com/etf/sdog